DG takes you to explore the new jewelry showcase of DE BEERS JEWELLERS

The boutique store presents a collection of exquisite treasures, showcasing the brand's ingenious design concepts and elegant style rooted in heritage. VIP guests can not only admire the splendid beauty of De Beers' magnificent diamonds up close but also immerse themselves in the brand's century-old legacy and indulge in the dazzling and magnificent space, experiencing De Beers' extraordinary journey in the timeless diamond brilliance.

The overall decor of the new store cleverly blends British charm with modern elegance, carrying forward the brand's elegant style while conveying exceptional design concepts. Combining the unique charm of Chengdu, it presents a distinctive and stylish picture.

The store interior is adorned with the brand's classic blue, complemented by transparent open display windows, allowing the beauty of natural diamonds to be fully displayed. The skillful use of transparent lighting design allows each diamond to radiate ultimate brilliance and vitality, showcasing the captivating brilliance of De Beers' rare treasures and the purity and flawlessness of diamond masterpieces. The superb application of lighting makes the showcased pieces the most enchanting artistic scenery in the store. The materials used in the store meet environmental standards, reflecting De Beers' sustainable concept.

The showcase design is particularly eye-catching, with the left display window carefully presenting the classic Enchanted Lotus collection, symbolizing love, hope, purity, and eternity. The right display window meticulously showcases the exquisite and elegant bridal collection, reflecting pure love and composing a brilliant chapter with beloved ones.

The new boutique store features interactive spaces such as display counters, consultation areas, and VIP rooms, further enriching the shopping experience. Various artistic displays are carefully presented in the VIP room, showcasing the nature-inspired art associated with De Beers. In addition, the brand's proprietary technology, the De Beers Iris light performance detector, uses a beam of light to illuminate all facets of a diamond simultaneously, clearly presenting its beautiful light and shadow. In this private and comfortable environment, VIP guests can not only appreciate extraordinary and elegant high-end jewelry masterpieces but also experience the brand's unique and distinguished VIP services.

If you also want to create a dazzling and magnificent jewelry showcase, DG Display Showcase is your best partner. As the world's leading display cabinet manufacturer, whether you want to create a brand-new jewelry store or upgrade an existing space, DG Display Showcase will provide you with outstanding design and customization services, ensuring that your jewelry store has a unique style and presents the perfect visual effects.