Installing Whole Store Display Fixtures to Attract Customers

If you are an owner of a retail store, you carry the responsibility for installing fixtures and arranging merchandize to get the best arrangement to attract customers and display your products. Store display fixtures are typically the hanging, shelving and mannequin displays of the store. You need to showcase whole store display fixtures in innovative and creative ways to get selling points by attracting more customers to the store.

Being a business owner, you will know the type of products you are selling and who your customers are. The two factors; customers and products are the main elements that decide the way you display store products and fixtures. You can follow the tips below to better display your products using store fixtures.

Organize the products you have decided to show on the store display fixtures. Place small items separate from larger items. As the size of the product also influences the type of display fixture you will be using. Also, do not place your displays close to each other unless necessary. Fixtures places at close proximity to each other will create confusion and customers may not be able to see products.

Highlight the items you are selling to make a good first impression on your customers. For instance, if you are running an attire shop, it is a good idea to show the most recent collections you have on the fixtures. If you operate a furniture store, display the latest designs and pieces. These tips can help you determine the kind of fixtures you need to use to display your most important items at the entrance of the store.

Put the smaller whole store display fixtures like plastic hands or feet for showcasing jewelry or shoes on shelves. Organize these smaller display fixtures on cases in a way that they look attractive. Taller fixtures should be placed at the back of the shelves so that they don't impede the customer's view of the products.

Put the mannequins near the window displays, at the stores entrance and in the corners of the store. Mannequins help illustrate how the products are going to look on customers and can be used to display jewelry, accessories, shoes and clothing.

Arrange the fixtures in your stores in such a way that it attracts the customer's attention immediately. Place you mannequins in angles that give an illusion of interaction rather than simply placing them in a row.

Lighting is another important aspect that can complement your whole store display fixtures better. You can use your lighting to highlight certain products and attract the customer's attention to them. A store fixture located in the dark corner of the store can be easily missed by the customer.